betamax


betamax
v.
To push a superior product out of the market by providing better marketing for an inferior product.
Example Citation:
Unfortunately, in today's PC software environment, marketing savvy counts for much more than technical accomplishments. This acquisition pits Corel squarely against the Office suite of programs from Microsoft, the home of the consummate software marketeers.
One only has to look at the way Microsoft and Intel have "betamaxed" Apple Computer to realize that Corel has one tough fight on its hands.
—Richard Morochove, "Corel bets the house on WordPerfect," The Toronto Star, February 8, 1996
Earliest Citation:
Apple, meanwhile, "has been Betamaxed" by Microsoft, Mr. Davidson said, referring to the losing standard for video cassettes.
—Joan E. Rigdon, "Oracle's Ellison Consulted With Milken For Advice on Buying Apple Computer," The Wall Street Journal, October 27, 1994
Notes:
There's an older sense of this term that means "forcing a company or industry to use obsolete technology":
Jot Carpenter, speaking for Rep. Mike Oxley, R-Ohio, said unless market forces determine the system, there is the risk of "Betamaxing" the electronic highway, that is, locking it into obsolete technology at great expense.
—"Panel highlights discord over electronic highway," Defense & Aerospace Electronics, June 14, 1993
Categories:

New words. 2013.

Look at other dictionaries:

  • Betamax — Saltar a navegación, búsqueda Fotografía de una cinta Betamax y su caja. Betamax es un formato de video, hoy descatalogado, introducido por Sony a principios de 1976. Después de una década de anuncios, finalmente Sony presentó al mercado su… …   Wikipedia Español

  • BetaMax — Cassette betamax Betamax est un format de cassette à ruban vidéo de 1/2 pouce, soit 12,7 mm. C est un format créé par Sony en 1975, destiné aux enregistrements de télévision domestiques. Plusieurs autres fabricants ont toutefois produit des… …   Wikipédia en Français

  • Betamax — Betamax®,   ein Videoaufzeichnungsverfahren, Videorekorder …   Universal-Lexikon

  • Betamax — 1975, proprietary name (Sony), from Japanese beta beta all over + max, from English maximum …   Etymology dictionary

  • Betamax — Infobox media name = Betamax logo = caption = type = Video recording media encoding = Magnetic tape capacity = read = write = standard = owner = Sony use = Video storage extended from = extended to =Betamax is a home videocassette tape recording… …   Wikipedia

  • Betamax — Logo Betamax Kassette …   Deutsch Wikipedia

  • Betamax — Cassette betamax Betamax est un format de cassette à ruban vidéo de 1/2 pouce, soit 12,7 mm. C est un format créé par Sony en 1975, destiné aux enregistrements de télévision domestiques. Plusieurs autres fabricants ont toutefois produit des… …   Wikipédia en Français

  • Betamax — У этого термина существуют и другие значения, см. Betamax GmbH. Betamax («Бетамакс»)  формат полудюймовых видеокассет (12,7 мм) для бытового использования, разработанный корпорацией «Sony» в …   Википедия

  • Betamax — Formato de video introducido por Sony a principios de 1976. Después de una década de anuncios, finalmente Sony presentó al mercado su sistema de cintas de video Betamax. El sistema de video permitía grabar programas de televisión mientras se veía …   Enciclopedia Universal

  • Betamax — 1. noun A home videocassette recording format. Syn: Beta 2. verb To cause the failure of a superior product by supplying better marketing to an inferior one …   Wiktionary